"DOLCELAT IS A RUSSIAN BRAND.”
It was the client emphasis and it was the most important challenge, too.
Russia is a great country and because of cold weather the people like and exactly love chocolate, so the producers pay much attention to packaging and it’s design. It will be a hard work to design a logo and packaging for Dolcelat. Dolcelat brand will deliver Iranian nuts covered by Italian chocolate and the name Dolcelat that is a Italian name rise from it.
in other ways our main challenge was “ Designing a brand name dolcelat for Russian market in a way that be interesting, strong and successful.”
We started research and study process on Russian culture - favorite colors, foods, chocolate brands, chocolate market, Packaging designs and etc. - and Russian people and especially on dolcelat brand and it’s product. albeit we ate many many dolcelat chocolates to feel the consumer feel!
Nut in a chocolate shell, delicious, it took us to childhood world and it was after that all toranj people smiled.
Yes, It’s the Idea. Smile, Nut in chocolate cover and dreamy colors and circles fly in space, like sweet world of child hood, Fun, Happy and Fantasy.
Research, Illustrating, Logo design, Package design
llustrator, Esko Art Pro
3 Buddies worked on this project directly.
This project takes a long two weeks from start
By smiles of toranj peoples after tasting chocolates
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